I enjoy most "the freedom to be on the edge", a theme derived from my very basic beliefs both as an artist and as a human being. Freedom and endless imagination are the basic ingredients of my work. Some of my pieces reflect my belief in the right to choose and in stretching the limits of will and abilities of each of us. Other pieces are much more "classic".
How do you think living in Israel influences your work?
You seem to direct much of your marketing to the U.S. market--such as 4th of July jewelry..why this focus?
I've decided to use the internet as a main marketing channel. Therefore, I have a dual language site: Hebrew for the Israeli local audience, and English for English speaking countries. Naturally, the USA has the largest and most experienced audience for online shopping, hence my focus in the American market.
The most challenging part of my work is the marketing. Needless to say, this is a completely different profession. My husband is an internet expert and he does all the work of maintaining, promoting and marketing our site.
What advice do you have for fledgling jewelry designers?
Unless you have exceptional marketing skills, do not get attempted to do it yourself. This is a full time job so it is best if you leave it to professionals and focus on design.