More thoughts on 2009...

I got a tremendous response to my questions about the challenges and opportunities for 2009. Here’s more…

Marion Hunziker-Larsen

2008 was a tremendously entertaining year. I spent lots of time working with the news on in the background. Between the elections and the economical meltdown there was no shortage of news. We all had to take a 101 class on the economy. I have since weaned myself a bit as the daily gloom and doom was getting to me especially when delivered by gleeful announcers. I saw the picture of Chaney in the morning paper as the Senate was confirming Obama's election. Was he smirking as the administration he represents handed Obama a plate of manure? They may have believed that the economy would not fall in disarray until they were out of office... or used it as an excuse for final gifts to their buddies in the form of taxpayers $. So anyway, out with the old economy, and in with the new economy, hopefully a better economical model more sustainable and less toxic to the planet with the return of civil servants to government.

Artists are often the canaries in the cage. They were aware of the lack of oxygen in the system long ago. The economy from many artists' perspectives has looked to be in trouble for quite a while, even when according to the pundits the economy was doing fine. We were all aware that the economy was doing great for a limited few while too many people had a hard time financially in the meantime. But not all art businesses did badly, some actually did well even last year. As customers 'downgraded' from higher end goods in department stores, many discovered artisans' jewelry as a better value at better prices! I call it true value from the heart over commercial value with hidden cost to the total cost of ownership. You can read my entry on TOC on my blog.

For 2009 I plan to continue as a designer-artisan to create 'irresistible pieces', the best pieces I can design regardless of their prices range. Some may have just five to ten knots, a zen statement, distilled to its essence like a haiku, yet still containing my signature. Others may be labor of love with many hours of work. I will also continue to work with lots of colors, as it is so much fun, and maybe my enthusiasm while working in my studio will propagate to my customers. Pieces will find their owners eventually, so I will continue to do shows, create exposure for the work I create, post new pieces to my budding online gallery and look into other outlets. In addition to being an artist I also became a Reiki master, along the way, and I believe that as artists we are conduits for energy and the world needs us more than ever.

www.jewelsinfiber.com


Brittany Golden

The greatest opportunity in the jewelry industry today is the abundance of materials, jewelry is not as traditional as it used to be which makes the possibilities endless! It gives us more freedom to give our pieces a soul with the new clays and polymers, photo transfering, etching and acid finishes, and using found or recycled objects can give them more of a story. Looking at an object or new metal and asking how we can give it life creates more connection with the spirit of why we make jewelry and can be as playful or serious as we make it. Even the more traditional materials are being taken in new directions giving them a life of their own, with so many techniques out there it's a challenge deciding where to begin. The only limits are the limits of our imagination! The internet is our most powerful resource. Education, networking and selling is at our fingertips and we can connect to people from all over the world when we plug into the online shops and networks. The only challenge I have found is finding enough hours in the day to create all the ideas I have!

http://brittanygolden.com


Linda Lewis

As far as the challenges for 2009 in this economy downturn, it is more challenging than ever to market something that is not considered a necessity. That is, we must learn to be more creative by using less expensive materials. Also, this is a opportunity to go into my studio and come up with new designs, if the old ones are not selling. Finding new venues to sell such as small boutique type shows in people’s homes seems to work for me. Also, I am using the internet as an advertising tool, since it is less expensive and sometimes free. I have been through many downturns before over the years and for some reason, people still buy jewelry to make them feel better about themselves.

www.lindalewisjewelry.com

From the past two posts, a theme has emerged. Use the time to create new designs and learn new that new jewelry skill you always wanted to try. Stick with work that you are proud to make and…..keep getting up in the morning!

Thanks for stopping by.
Sally

Linda Lewis: Artistry In Gold, Silver and Stones

Linda Lewis With Her Dog, Napoleon

I stumbled upon Linda Lewis Jewelry in cyberspace and was so impressed with her distinctive, unusual lines, symmetry and use of silver and gold with stones. A California girl from San Luis Obispo, Linda has been creating jewelry for 30 years. One of her signature features is the use of unusual, stunning stones:

I do use some unique stones in my work, not necessarily the most expensive, but the most interesting. I use alot of jaspers and agates which come in a wide arrange of colors and look like small abstract paintings created by nature. They sort of tell me what they need and my job is to frame them in a way that brings out their beauty. My favorite stone cutter is Eidos, he is from the Bay Area in San Francisco. When I see him at a gem show, I cannot resist, his knowledge and craftmanship and the way he brings out the best in his stones is amazing.

My designs have the feel of Asian and Egyption cultures, which I admire the ancient religions such as Hindu, Shintu and Buddhaism. I also love the jewelry that was created for the Pharoahs of Ancient Egypt.

I think every mature artist reflects what they are truly feeling when creating that work of art, no matter what the medium is. Jewelry is definitely a form of expression, and my hope is that someone who buys one of my pieces feels the same way about it that I do when they wear that piece.

Where I live is a beautiful place between climbing the mountains and the beach, I am inspired by their beauty and pristiness. At the beach, I collect sea glass and started making jewelry out it. It is very popular because it usually reminds people of the good times they have had on our California shores. Our community is a great tourist destination because there is so much natural beauty here.

With 30 years of success as an artisan designer/creator, I asked Linda what has been most important to her ongoing ability to sustain a career:

I would say the top 3 things that have contributed to my success as a jeweler would be, excellent training by my teachers and mentors. I had the privilege of studying with Arline Fisch and Helen Shirk at San Diego State University and my mentor was a woman named Sheila Hollingshead who was actually Arline's first Graduate student in the 60's. The second thing that has contributed to my success is perseverance, and that is because I love what I do. I was determined to be able to do this everyday, so I have found my market which is not easy in the Art Jewelry world. I was determined not to work in a jewelry store and not set tiffany diamonds rings all day. Being able to create one-of-a-kind jewelry has been a rewarding career choice. The third thing I would say is good, old fashion hard work. Spending many hours in the studio, creating, making, especially before a show or working on commissions.

I started teaching because there were no jewelry classes in our area and there was a large demand. I love sharing what I have learned over the years in the school of hard knocks. But what I have learned from them is that I am energized by the fresh look that they give me in mastering of the materials and techniques of jewelry making. I also cherish the friendships I have made along the way.

The business of jewelry making is the thing I struggle with the most. Over the years, I have had good shows and bad. I have tried the wholesale market and it was not for me because my pieces are one-of-a-kind, galleries did not know how to reorder and since I work alone, it would be hard to reproduce a line. I prefer making one-of-a-kind pieces anyway, so I do a few select shows a year in California and have a retail outlet in my home town where I sell most of my work. When times are hard, people tend to cut back on things such as jewelry and art which are not a neccessity. But an artist friend of mine once said, for some people it is a necessity when times are tough to make themselves feel better.

The price of gold and silver does affect when I buy. I have been using less gold in my pieces lately due to the high prices and I have been very resourceful in using every bit of scrap and incorporate it into my designs. This happened once before in the early eighty's and things will change again hopefully.

My advice to new jewelry designers is, learn as much as you can, take classes, workshops, go to conferences and find a technique that excites you and work on it to develop a style that reflects the way you feel as an artist. Your passion will show in your work and the rest will fall in place, but not without a few bumps in the road. Remember that the struggle is part of the journey as an artist and makes you want to try that much harder.

My work can be seen at www.lindalewisjewelry.com and at the Gallery at the Network, in San Luis Obispo, California. Also, various high quality art shows around Calfornia and Arizona.

I enjoyed my time with Linda. Her work is beautiful and, to me, reflects a spirit of inner peace. I wish her well!

Thanks for stopping by!

Sally